According to the SBA, in 1972, there were just over 400,000 women-owned businesses in the United States. Until 1988, women needed a male relative to co-sign if they wanted to apply for a business loan. But that same year, the Women’s Business Ownership Act passed, which allowed the SBA to provide financial assistance to organizations geared toward women-owned small businesses. Today, there are over 13 million women-owned businesses, accounting for 42% of all business ownership in the U.S. and generating $1.9 trillion worth of revenue. Otherwild is a one-stop shop for funky and colorful additions to your home, kitchen, or daily routine. From apparel, accessories, and homewares to makeup and skincare products, every item in the Los Angeles-based business screams unique and handmade.
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While they don’t necessarily specialize in a particular size of business, their branding expertise include branding for businesses in the fashion, legal, and food and beverage industries. In fact, they started with FashionTech and still regard themselves as a “fashion-first branding expert”. Their team of creatives and strategists has worked with both B2B and B2C businesses that are dedicated to improving lives. For this reason, they concentrate on working with healthcare, life consumer, and financial products. This way, you’ll get access to a team of strategists, designers, and writers that will be able to create all the various key elements and see to it that these different parts speak to each other and your target audience. When you’re running a successful business, having solid relationships is paramount.
Read more about Women-owned business branding here.
Women-owned businesses can reach the next level of success with certifications that provide acknowledgment and access to invaluable resources. These certifications are a great way to distinguish your business and attract customers. In today’s market, female entrepreneurs must be savvy marketers to compete, acquire customers, and survive in their respective fields. It’s essential for them to understand current digital trends, so they can make the most of their marketing efforts and thrive despite challenging economic conditions.
Plus, our award-winning reporters, designers, researchers and video/social content creators craft stunning content uniquely tailored to each brand’s strategy. Consumers generally view this business type as something that provides better goods and/or services. But it sure is a great starting point that many men-owned businesses simply don’t have despite their economic dominance.
Crush-worthy Women-owned Brands
One of the unique selling propositions of Marquis isn’t only the fact that they’re woman-owned but also that they try to offer their clients a different way of doing business. They’re built around a physical studio with full-time employees based in Boston, but also have a network of independent partners at their disposal.
We adore the earthy but sliiiiightly psychedelic vibes of MoonJuice’s branding! The majority of their packaging is made with sustainable, recyclable brown glass—the perfect backdrop for a feminine-but-neutral color palette reminiscent of a desert landscape. Women Owned is an initiative from the Women’s Business Enterprise National Council and WEConnect International to create a movement of support for Women Owned businesses. Log in to start your application and access certification records, certificates, corporate member contacts, logos, and other resources. Ariel Kaye, founder and CEO of Parachute, previously ran an interior design blog and often helped her friends and family design their homes. “I couldn’t find a single brand that was high quality, affordable or easy to buy,” she said. After launching in 2014, Parachute offers items like sheets, pillows, sleepwear and more.
You can also support women-owned businesses by telling your friends about them, hashtagging them on social media, and otherwise spreading the word. Make a point of shopping at women-owned businesses run by social entrepreneurs who focus on diversity and inclusion in all its forms. Look for clear mission statements or social partnerships listed prominently on websites and marketing materials. Choose women-owned businesses that support local, national, and global issues that you care about. In a world where women somehow still make less money for equal work, making a conscious effort to shop at woman-owned businesses is a meaningful and tangible way to support them. Check for women-owned business certifications or consult online directories that make it easy to support women-owned businesses.
You bring outsized value to us – as suppliers, as customers, as community members. We are all part of this community, and to sustain it and grow it together, there couldn’t be a more valuable thing. We offer tailored executive education programs designed to help women-owned businesses scale and accelerate growth. Erica Liu Williams first started making granola at home while doing a cleanse with her husband and began selling her granola at farmers’ markets. Ultimately, she expanded the businesses by stocking office pantries at tech companies. Though the pandemic severely disrupted operations, Gr8nola shifted its focus to building its direct-to-consumer sales, a pivot that taught Williams how to adapt in unexpected scenarios and still be successful. Now, with the push to return to work, Williams said people returning to offices has been increasingly positive for the brand.
